Jeep launches ultra-rare 85th anniversary SUV

Jeep celebrates 85 years with a collector's Meridian at ₹36.05 lakh—only 85 units worldwide. Limited scarcity, heritage pricing, and new AI tech make this a landmark moment for the brand in India.

Just 85 units globally—here's why

The Meridian 85th Anniversary Edition production is capped at exactly 85 units, a deliberate nod to the brand's founding year. This artificial scarcity is the edition's core appeal—exclusivity over specs. Collectors and enthusiasts will compete hard for allocations.

Built on Meridian's flagship Overland trim

This anniversary model sits atop the Meridian lineup, starting from the premium Overland variant. Expect bespoke badging, unique colour schemes, and interior flourishes that signal limited-run status. Visual differentiation matters here; raw performance doesn't.

CARA AI voice assistant arrives for all

Beyond the anniversary edition, Jeep rolls out CARA AI—its proprietary voice assistant—across the entire Meridian range. Works in Hindi and English; controls climate, infotainment, and navigation hands-free. A genuine differentiator against Mahindra Adrenox and Tata i-Smart.

₹36.05L sits above base Overland trim

Pricing reflects scarcity and heritage, not undercut strategy. Competes with Toyota Fortuner, Mahindra XUV700, and Tata Safari in a crowded three-row SUV segment. Meridian bets on American brand cachet and rugged aesthetic to justify the premium.

No mechanical upgrades—same 2.0L diesel engine

The 85th Anniversary Edition carries the standard 2.0-litre diesel and 8-speed automatic. No performance or efficiency gains. This edition is purely emotional—owning a piece of Jeep's 85-year legacy, not chasing horsepower.

Only 85 units—booking strategy is critical

With just 85 units available globally, allocation depends entirely on Jeep's regional strategy. Don't assume showroom availability in six months. If this catches your eye, lock in a booking immediately or risk missing out entirely.