MG Motor has just pulled back the curtain on something genuinely unusual in India’s luxury EV space: a designer collaboration that feels more Milan fashion week than Mumbai motor show. The MG M9 Cyberster Couture Edition launch brings two limited-run vehicles—the M9 MPV at ₹84.94 lakh and the Cyberster roadster at ₹87.49 lakh—each capped at just 50 units. These aren’t simple cosmetic tweaks; they’re bespoke pieces created in partnership with renowned couturier Gaurav Gupta. Bookings open immediately, with customer deliveries kicking off August 10, 2026.
What makes the MG M9 Cyberster Couture Edition launch different
Here’s where this gets interesting. Instead of the usual spec-sheet arms race, MG Select—the brand’s luxury retail division under JSW MG Motor India—has chosen to differentiate through design storytelling. Gaurav Gupta, known for his haute couture work with Bollywood and international clientele, has infused both vehicles with bespoke design elements that you simply won’t find on the regular variants.
The M9 is positioned as a three-row family hauler, while the Cyberster is a two-seater electric roadster. Both sit at the premium end of their respective segments, but the Couture Edition treatment elevates them beyond typical luxury positioning. This is about exclusivity and artistic expression—50 units each means fewer than 100 cars total will carry this collaboration globally (or at least in India).
Pricing and market positioning
At ₹84.94 lakh for the M9 and ₹87.49 lakh for the Cyberster, these are unquestionably niche products. To put this in perspective, you’re looking at money that could buy a loaded BMW i7 or a Mercedes EQE—both established luxury EV players with global recognition and established service networks. The M9 sits above most seven-seater SUVs in the Indian market, while the Cyberster’s roadster form factor has virtually no direct competition domestically.
What MG is betting on here is that Indian luxury buyers—particularly in metro cities and among collectors—will value the uniqueness factor and designer pedigree. Whether that gamble pays off depends heavily on how well the brand can communicate the Gaurav Gupta connection and deliver on the promised bespoke experience through MG Select showrooms.
The booking and delivery timeline
Bookings are live now, but don’t expect your Couture Edition anytime soon. Deliveries begin August 10, 2026—meaning if you book today, you’re looking at a wait of roughly 18-20 months. That’s a long hold period, even for luxury vehicles. MG will need to maintain customer confidence through the wait, which is where the designer collaboration story and limited-unit positioning become critical marketing tools. Buyers paying this kind of money want assurance they’re getting something genuinely exclusive, not just a rebadged standard model.
Rivals and the broader context
India’s luxury EV market is fragmented and still finding its feet. The BMW i7 and Mercedes EQE occupy the sedan space. The Genesis GV60 and Volvo EX90 are positioned as premium SUVs. There’s no real competitor to the Cyberster’s roadster positioning—electric convertibles are exceptionally rare in India. The M9, meanwhile, faces an unusual situation: it’s a three-row EV family car in a segment where most buyers still default to petrol or diesel SUVs for practicality reasons.
What MG is doing here is less about competing directly on specs or price and more about carving out a new niche: the designer-collaboration luxury EV. If it works, it could influence how other brands think about differentiation in the ultra-premium space. If it doesn’t, it might be remembered as an interesting experiment that didn’t find its audience.
The catch: waiting period and service
The 20-month delivery window is a real concern. While MG’s after-sales network has improved significantly, it’s still not at the level of German or Japanese luxury brands. For a ₹85-87 lakh car, buyers will expect flawless service, rapid response times, and genuine spare parts availability. MG Select is the luxury arm, so presumably they’re taking this seriously, but it remains unproven at this price point.
Also worth considering: resale value. Limited-edition designer cars can go either way. They’re either highly sought-after collector’s items or they become difficult to sell because the buyer pool is vanishingly small. MG’s track record with holding values in the luxury segment is still being written.
The bottom line
The MG M9 Cyberster Couture Edition launch is a bold, unconventional move that signals MG’s ambitions beyond volume and mainstream pricing. It’s not a car for everyone—frankly, it’s a car for fewer than 100 people in India. But that’s precisely the point. By partnering with Gaurav Gupta and limiting production severely, MG is making a statement about brand aspiration and design-led luxury. Whether Indian buyers at this price point value a designer collaboration over established German heritage is the real question hanging over this launch. We’ll reserve judgment until customer deliveries actually begin and real-world ownership experiences emerge.
Frequently asked questions
What’s the difference between the MG M9 Couture Edition and the standard M9?
The Couture Edition features bespoke design elements created in collaboration with couturier Gaurav Gupta, limited to just 50 units. The standard M9 lacks this designer treatment and exclusivity factor.
When will I get delivery if I book the MG M9 Cyberster Couture Edition launch vehicles now?
Deliveries begin August 10, 2026, so expect an 18-20 month wait from the current booking date.
Is the Cyberster a roadster or a sedan?
The Cyberster is a two-seater electric roadster with no fixed roof—essentially a convertible. It’s positioned as a lifestyle vehicle, not a practical family car.